TITLE agriculture

Part I. Texas Department of Agriculture

Chapter 17. Marketing and Development Division

Subchapter C. TAP, Taste of Texas, Vintage Texas, Texas Grown, [ and ] Naturally Texas , and Go Texan Promotional Marks [ Mark ]

4 TAC §§17.51-17.56, 17.60

The Texas Department of Agriculture (the department) proposes amendments to §§17.51-17.56, and 17.60 concerning application and registration to use the TAP, Taste of Texas, Vintage Texas, Texas Grown, Naturally Texas and new Go Texan Promotion Mark. The purpose of the amendments is to incorporate new provisions for use of the "Go Texan" Promotion Mark into existing rules. In addition, proposed amendments for registration and use of the Naturally Texas Promotion Mark include changes in natural fiber content for qualified products which will allow more product lines to use the Naturally Texas Promotion Mark. Fees for registration for use of the Naturally Texas Promotion Mark will be reduced to the same fee as the other promotional marks. Section 17.60 is amended to replace the reference to the Texas Grown Nativescape Promotional Mark with the Go Texan Nativescape Promotional Mark.

Brent Wiseman, Director for Horticulture Marketing, has determined that for the first five-year period that the proposed sections are in effect, there will be fiscal implications for state government as a result of enforcing or administering the sections. The effect on state government for the first five-year period the sections are in effect is an estimated loss in revenue of $3,775 per year for a total of $18,875 for the five-year period, as a result of reduced fees for Naturally Texas program members. However, this loss revenue should be offset by new members registering to use the Go Texan promotional mark and by administrative savings from consolidation of programs. This reduction will make Naturally Texas fees consistent with all other programs. There will be no fiscal implications for local government as a result of enforcing or administering the sections.

Mr. Wiseman has also determined that for each year of the first five years the amendments are in effect, the public benefit anticipated as a result of enforcing the amendments will be having clearer, more workable rules and the addition of another program to be utilized by Texas producers to promote Texas agricultural products. The effect on small and large business for the first five-year period the amendments are in effect will be a reduction of $25 in the annual registration fee for Naturally Texas Program members. The effect on new members to the new Go Texan promotional program will be a registration fee in the amount of $25 per year.

Comments may be submitted to Brent Wiseman, Director for Horticulture Marketing, Texas Department of Agriculture, P.O. Box 12847, Austin, Texas, 78711. Comments must be received no later than 30 days from the date of the publication of the proposal in the Texas Register .

The amendments are proposed under the Texas Agriculture Code §12.106, which provides the department with the authority to adopt rules as necessary for the administration of its powers and duties under the Texas Agriculture Code; §12.017, which authorizes the department to regulate the use of the term "Texas Agricultural Product" by rule; and, §12.0175 which authorizes the department to establish programs to promote products grown in Texas and products made from ingredients grown in Texas and to charge a membership fee for those programs not to exceed $50.

The code affected by this proposal is the Texas Agriculture Code, Chapter 12.

§17.51.Definitions.

The following words and terms, when used in these sections, shall have the following meanings, unless the context clearly indicates otherwise.

(1)-(12)

(No Change.)

(13)

Go Texan mark--The following mark being a certification mark registered with the United States Patent and Trademark Office and also being registered with the Secretary of State's office by the department.

Figure: 4 TAC §17.51(13)

§17.52.Application for Registration To Use the TAP, Taste of Texas, Vintage Texas, Texas Grown, [ or ]Naturally Texas , or Go Texan Promotional Mark.

(a)

No person shall use, employ, adopt, or utilize the TAP, Taste of Texas, Vintage Texas, Texas Grown, [ or ] Naturally Texas , or Go Texan promotional mark, unless prior application for registration has been made to the department and permission to make such use, employment, adoption, or utilization has been granted.

(b)

Unless permission is otherwise granted by the department:

(1)-(4)

(No change.)

(5)

The Naturally Texas promotional mark may only be utilized by Naturally Texas program members. The Naturally Texas program is a program established by the department to promote leather, textile, or apparel products approved by the commissioner as being:

(A)

composed of 50% or greater [ at least 60% ] natural fibers derived from crops or livestock grown or raised within the State of Texas, the identity of the fibers having been preserved throughout processing so as to be verifiable by satisfactory documentation as having originated in Texas; or

(B)

composed of 50% or greater [ at least 60% ] natural fibers, regardless of where grown or raised, which have been processed into leather, textile, or apparel products within the State of Texas in a manner which substantially changes their form, and, if composed of natural fibers derived from crops or livestock grown or raised outside the State of Texas, the natural fibers must be of a type commercially produced within the State of Texas.

(6)

The Go Texan promotional mark may only be utilized by Taste of Texas, Vintage Texas, Texas Grown and Naturally Texas program members or others meeting requirements as prescribed by this section.

(c)-(f)

(No Change.)

(g)

Other than the use of the promotional mark, no registrant shall use any statement of affiliation or endorsement by the State of Texas or the department in the selling, advertising, marketing, packaging, or other commercial handling of TAP, Taste of Texas, Vintage Texas, Texas Grown, [ or ] Naturally Texas , or Go Texan products.

(h)

Registrants shall indemnify and hold harmless the commissioner, the State of Texas, and the department for any claims, losses, or damages arising out of or in connection with that person's advertising, marketing, packaging, manufacture, or other commercial handling of TAP, Taste of Texas, Vintage Texas, Texas Grown, [ or ] Naturally Texas , or Go Texan products.

(i)-(m)

(No change.)

(n)

The department shall have the sole right and discretion to bring infringement or unfair competition proceedings involving the TAP, Taste of Texas, Vintage Texas, [ or ] Texas Grown , Naturally Texas, or Go Texan promotional marks.

§17.53.Action on Application.

(a)

The assistant commissioner for Marketing and Promotion [ Agribusiness Development ], Texas Department of Agriculture, within 30 days of receipt of an application for registration to use the TAP, Taste of Texas, Vintage Texas, Texas Grown, [ or ] Naturally Texas , or Go Texan promotional mark, shall make an initial determination of whether such registration permission shall be granted or denied, and forthwith notify the applicant in writing of his decision setting forth in detail the reasons for such grant or denial.

(b)-(c)

(No change.)

§17.54.Denial of Application to use the TAP, Taste of Texas, Vintage Texas, Texas Grown, [ or ] Naturally Texas , or Go Texan Promotional Mark.

An application for registration to use the TAP, Taste of Texas, Vintage Texas, Texas Grown, [ or ] Naturally Texas , or Go Texan promotional mark may be denied if:

(1)

application is not made in compliance with §17.52 of this title (relating to Application for Permission To Use the TAP, Taste of Texas, Vintage Texas, Texas Grown, [ or ] Naturally Texas , or Go Texan Promotional Mark);

(2)-(3)

(No change.)

(4)

the applicant has misused the TAP, Taste of Texas, Vintage Texas, Texas Grown, [ or ] Naturally Texas , or Go Texan promotional mark prior to the date of application; or

(5)

(No change.)

§17.55.Registration of Those Entitled To Use the TAP, Taste of Texas, Vintage Texas, Texas Grown, [ or ] Naturally Texas , or Go Texan Promotional Mark.

(a)

The commissioner shall enroll in a register the names of all persons granted permission under these sections to use the TAP, Taste of Texas, Vintage Texas, Texas Grown, [ or ] Naturally Texas , or Go Texan promotional mark. The register shall be available for public inspection during normal business hours in the offices of the Texas Department of Agriculture, 1700 North Congress Avenue, in Austin , Texas .

(b)

Procedure for annual renewal of registration of persons authorized to use the TAP, Taste of Texas, Vintage Texas, Texas Grown , [ or ] Naturally Texas , or Go Texan promotional mark.

(1)

Except for calendar year 1999, between [ Between ] January 1 and January 31, annually, the department shall mail to each person previously registered to use the TAP, Taste of Texas, Vintage Texas, Texas Grown , [ or ] Naturally Texas , or Go Texan promotional mark a statement setting forth the amount due as an annual registration fee for producers. Nonproducers shall be required to verify that they remain exempt from payment of registration fees.

(2)-(4)

(No change.)

(c)

Annual registration fees for use of the TAP, Taste of Texas, Vintage Texas, Texas Grown, [ or ] Naturally Texas and Go Texan promotional mark [ emblem ] shall be paid to the department in accordance with the following schedule:

(1)-(4)

(No Change.)

(5)

Naturally Texas promotional mark-- $25; [ $50. ]

(6)

Go Texan promotional mark--$25.

(d)

Annual registration fees paid to the department for the use of the TAP, Taste of Texas, Vintage Texas, Texas Grown or Naturally Texas promotional marks may include the use of the Go Texan promotional mark.

§17.56.Termination of Registration To Use the TAP, Taste of Texas, Vintage Texas, Texas Grown, [ or ] Naturally Texas , or Go Texan Promotional Mark.

(a)

Registration to use the TAP, Taste of Texas, Vintage Texas, Texas Grown, [ or ] Naturally Texas , or Go Texan promotional mark may be revoked at any time if the mark is misused.

(b)

Misuse of the TAP, Taste of Texas, Vintage Texas, Texas Grown , [ or ] Naturally Texas , or Go Texan promotional mark includes, but is not limited to:

(1)-(3)

(No Change.)

(c)

Proceedings for the revocation of registration to use the TAP, Taste of Texas, Vintage Texas, Texas Grown, [ or ] Naturally Texas , or Go Texan promotional mark shall be conducted in the manner provided for contested cases by the Administrative Procedure Act, Texas Government Code, Chapter 2001, and Chapter 1 of this title (relating to General Practice and Procedure).

(d)

A proceeding for revocation of registration to use the TAP, Taste of Texas, Vintage Texas, Texas Grown , [ or ] Naturally Texas , or Go Texan promotional mark shall not preclude the commissioner from pursuing any other remedies, including, where applicable, the penal and injunctive remedies provided for by law.

Go Texan [ Texas Grown ] NativeScape Certification.

(a)

Definitions. In addition to the words and terms provided at §17.51 of this title (relating to Definitions) the following words and terms when used in this subchapter, shall have the following meanings, unless the context clearly indicates otherwise.

(1)-(2)

(No Change.)

(3)

Go Texan [ Texas Grown ] NativeScape mark--The copyrighted Texas Department of Agriculture "Go Texan" [ "Texas Grown" ] mark and the term "NativeScape" centered immediately below the "Go Texan" [ "Texas Grown" ] mark.

Figure: 4 TAC §17.60 (a)(3)

(b)

Application.

(1)

Applications submitted under this section shall be made in writing on a form prescribed by the department and submitted to the Director for Horticulture Marketing, Marketing and Promotion [ Agribusiness Development ] Division, Texas Department of Agriculture, P.O. Box 12847, Austin, Texas 78711, including the prescribed application fee.

(2)

Action on an application to use the Go Texan [ Texas Grown ] NativeScape promotional mark shall be in accordance with §17.53 of this title (relating to Action on Application).

(3)

Denial of an application to use the Go Texan [ Texas Grown ] NativeScape promotional mark shall be in accordance with §17.54 of this title (relating to Termination of Application To Use the TAP, Taste of Texas, Vintage Texas, Texas Grown, [ or ] Naturally Texas , or Go Texan Promotional Mark).

(c)

Certification.

(1)

A one-time registration will be required of eligible producers who wish to have a site which has been established with only native plant species as defined under this section designated as a Go Texan [ Texas Grown ] NativeScape site.

(2)

Once an application has been processed and approved, a certificate shall be issued authorizing a producer to represent a site as certified under this section to use the Go Texan [ Texas Grown ] NativeScape promotional mark.

(d)

Use of Logo.

(1)

No person shall use, employ, adopt or utilize the Go Texan [ Texas Grown ] NativeScape promotional mark, unless prior application for certification has been made to the department and permission to make such use, employment, adoption, or utilization has been granted.

(2)

The "Go Texan [ Texas Grown ] NativeScape" promotional mark may only be utilized by a producer to designate a site certified under this section.

(3)

Termination of use of the Go Texan [ Texas Grown ] NativeScape promotional mark shall be in accordance with §17.56 of this title (relating to Termination of Registration To Use the TAP, Taste of Texas, Vintage Texas, Texas Grown, [ or ] Naturally Texas or Go Texan Promotional Mark).

(e)

(No Change.)

This agency hereby certifies that the proposal has been reviewed by legal counsel and found to be within the agency's legal authority to adopt.

Filed with the Office of the Secretary of State, on March 22, 1999.

TRD-9901712

Dolores Alvarado Hibbs

Deputy General Counsel

Texas Department of Agriculture

Earliest possible date of adoption: May 2, 1999

For further information, please call: (512) 463-4075